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New Patients
Patient Growth
You’re Paying for Clicks That Die at Your Voicemail
The ad worked, the patient called — and a busy line sent them to voicemail and the next result. Marketers obsess over cost-per-click and ignore the conversion that matters: call-to-appointment. Here's why missed calls are the funnel's most expensive leak, and the cheapest ROI fix there is.
Jun 8, 2026
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Patient Growth
Every Missed Call Is a Patient Booking Somewhere Else
The phone is the practice's biggest revenue channel and the one most likely to ring out — not from negligence, but physics: one receptionist, one line. Here's the math owners never run, why hiring doesn't fix a concurrency problem, and how the invisible loss becomes a number you can finally see.
Jun 8, 2026
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